What’s in a name?

Chrysler Building. Empire State Building. Rockefeller Center. What do these iconic New York City buildings have in common?

They are recognizable by name alone. They are examples of commercial real estate known throughout the world whether you’ve physically seen them or not.

How significant is a name when it comes to commercial buildings?

First things first

The name of a property can conjure up a variety of feelings so it’s incredibly important to get a building name correct. Labelling a property with something that will invoke the wrong impression can make it difficult to turn around that perception later on.

I did a quick study using New York as the example of the types of names used in commercial properties. Here’s what I discovered:

  • 36 per cent are named after the companies that built them or occupy them; including nostalgic names of companies from decades ago
  • 13 per cent are named after individuals (developers, architects, famous people) and/or families
  • 13 per cent are named after a place they are located near such as parks or landmarks
  • 8 per cent are named after unique nouns… this trend is most popular in multi-family real estate

Providing naming rights for businesses on commercial properties is still popular across North America. The best examples are most evident in sports facilities.

What I found surprising was the decline in using names of individuals or families; locational references are now more common than names that have been lost to history.

Easy to find                                                                               

Locational or address related properties make sense if you’ve got a property near a landmark or local point of interest. Major arterials like 8th St and Circle Drive have been monopolizing on this for years.

River City Centre is near Saskatoon’s beautiful municipally developed river landing boardwalk. Spadina Towers is predictably found on Spadina Cr.

The newest residential condo development rising on the river is No. 1 River Landing. It doesn’t get much easier to find than that!

If you’re hoping to arrive at a name that will stand the test of time, locational names seem to have more resilience to trends and staying power in the long run.

Honour our best and brightest

In Saskatoon there are very few buildings that are still named after individuals. But they did exist at one time, just like the Rockefellers of New York.

The Drinkle building is one that still stands today. Named after John Clarence Drinkle, he arrived in Saskatoon in 1903 with no more than $500 to his name.

He was an original boomtown entrepreneur. He set up a real estate office when the community was occupied by just 500 people.

Drinkle built three office buildings, of which only Drinkle No. 3 still exists at 117 3rd Ave S. Now owned by Pelican Properties, the building not only recognizes Drinkle’s influence but monopolizes on it.

Though the Drinkle name has long outlived any kin in Saskatoon, the name still drums up a sense of sentiment because the current owners have made sure his spirit lives on.

Posted by Kelly Macsymic

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